Auracast promises something long imagined but never fully realized: a standardized, open broadcast that allows audience members to receive high-quality audio directly in their own hearing aids, earbuds, or smartphones. This happens without venue-specific hardware, without checkout counters, and without the stigma or inconvenience of borrowed devices.
Captions, Please (Everywhere)!
It bears repeating: What improves access for a group with a specific disability invariably also helps the greater population.
Auracast Is Expanding Audio Sharing—for Everyone
Auracast is poised to significantly enhance audio accessibility for both those with hearing loss and the general public. As more manufacturers adopt this technology, we can expect to see its application in a diverse range of devices and settings.
Auracast Update
Because Auracast is part of Bluetooth, there's no extra tech needed to include it in a product. That said, since hearing aids last several years, the transition to most being Auracast-capable will take time.
Telecoil Plus Bluetooth, Please
We need both Bluetooth and telecoils in our hearing devices to take advantage of all the hearing situations we encounter so that sound can reach our ears, with clarity.
I Got Hearing Aids, Now What?
It is important to continue to check in with your audiologist for routine maintenance on your hearing aids and to monitor your hearing loss. In addition, consider accessories that work with your hearing aid to enhance your hearing aid’s function or improve your listening experience.
Young Adults Are Redefining Healthy Hearing
No longer solely associated with older adults, hearing aids are poised to be embraced by a new wave of tech-savvy and style-conscious individuals who are reshaping the industry and challenging long-held perceptions.
Remote Mics + Hearing Aids = a Perfect Pair
Recent advances in remote mic technology have now expanded their functionality. Some can now also pick up sound from a hearing loop via their built-in telecoils and stream it via Bluetooth to hearing aids.
Auracast Is Actually Here and It’s Not Just About Hearing Loss
There’s lots of talk among the hard of hearing about Auracast, the new “broadcast” technology from Bluetooth that promises to revolutionize assistive listening and the functionality of hearing aids. But its application to such devices is just one small part of a much bigger picture.
Every Day I Advocate
Hearing loss is an invisible disability and people with typical hearing don’t always understand. There are those with some type of hearing loss who just “deal with it” or prefer to keep it a secret. Connecting with individuals who also have hearing loss helps me manage daily life.

