For World Hearing Day March 3, HHF is launching a new 60-second video to help create a culture shift about how we think about our hearing. In “Love Your Ears,” we describe how half of young people (ages 12 to 34) are at risk of hearing loss from loud sounds, and ask: Why are we so reckless with our hearing? In a nutshell, it’s because we take hearing for granted. We protect our health every day—by wearing sunscreen, buckling up, and making smart diet and life choices—let’s make hearing part of it. Watch the video on our YouTube channel.
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Using the new biosensor, we discovered that zinc signaling is directly involved in how the brain processes sound in the auditory cortex during sound processing and in the amygdala during aversive responses.