For World Hearing Day March 3, HHF is launching a new 60-second video to help create a culture shift about how we think about our hearing. In “Love Your Ears,” we describe how half of young people (ages 12 to 34) are at risk of hearing loss from loud sounds, and ask: Why are we so reckless with our hearing? In a nutshell, it’s because we take hearing for granted. We protect our health every day—by wearing sunscreen, buckling up, and making smart diet and life choices—let’s make hearing part of it. Watch the video on our YouTube channel.
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The findings suggest that blast injuries cause excessive activation of PARP1, which disrupts the brain’s natural ability to manage stress and inflammation. This reduces the activity of sirtuins, which help regulate cell repair and stress responses.