By Tara Guastella
In the May 26 issue of TIME magazine (on newsstands now), Hearing Health Foundation (HHF)’s work to cure hearing loss and tinnitus is featured in a special advertising section called “Good to Hear.”
Thanks to Sprint CapTel and Sound World Solutions who purchased the advertisements and donated the editorial space to HHF to discuss the groundbreaking research of our Hearing Restoration Project (HRP).
Here’s an excerpt from the article:
Can a chicken cure hearing problems? At first glance that might sound like a preposterous question. But to a consortium of some of the nation’s most renowned scientists, the possibility holds out hope and promise for the estimated 50 million Americans affected by hearing loss and tinnitus, the sensation of ringing in the ears.
Chickens and all other animals, with the exception of mammals, have an almost magical way of restoring their hearing by regenerating sensory hair cells in the inner ear. Research with chicks reveals that by regenerating these cells, chickens can actually restore their hearing in a matter of days. Humans can’t regenerate hair cells but the Hearing Restoration Project, funded by the Hearing Health Foundation (HHF), aims to translate what we are learning about birds into a cure for humans.
This is a concept that resonates loud and clear for Shari Eberts, chair of the HHF’s board of directors, who began losing her hearing when she was in her 20s. “When I heard about the Hearing Restoration Project, I couldn’t believe it,” she says. “Amazing. With sufficient funds, we should have clinical trials for a cure for hearing loss and tinnitus in 10 years.”
Read more of this special feature in TIME magazine.